From an interview with N.D. Wilson:
Trevin Wax: Why is it important that we seek to communicate truth in persuasive and artistically powerful ways?
Nate Wilson: It is important that we communicate well (in ways that resonate artistically as well as theologically) because it adds a great deal of persuasive force—a sort of aesthetic affirmation and enticement to believe what is being said.
As a simple example, imagine being taken over to some family’s home and being told in advance that this family had really tapped into a deeper and truer and more beautiful way of relating to each other. But then, when the front door opens, all you smell are stale socks and a little pyramid of cat poo that’s lurking in the corner. The smell itself is already an argument against everything you’ve been told about these people, and anything they might have to say to you. But imagine if that door opens and you get hit with the smell of baking bread—you are now prepared to react differently. This is not to say that the wonderful smell establishes truth all on its own, but it is a testifying witness.
And this issue goes a lot further than mere pragmatic examples of efficacy in persuasion. If we Christians have the truth, and that truth is beautiful—more beautiful than any other message or religion out there—and then we present it in stammering, clumsy, irreverent, or ugly ways, well, we’re hypocrites. We’re living unfaithfully to the Truth. But if we live in a state of celebration and joy and gratitude, and if our words and our art and our presentations of that truth hit people like the smell of baking bread, then we’re getting somewhere.
