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It was a famous psychology experiment from 1999.

If you haven’t seen it before, see how well you can concentrate while watching this short video. (RSS readers may need to click through to view.)

The authors of the study how have a new book out: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us, by Christopher Chabris and Daniel Simons.

The book was recently cited by Harvard psychologist and bestselling author Steven Pinker, who argues (contra Carr and others) that things like Google aren’t really making us stupid.

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