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Some wise counsel from Mark Sayers (author of the new book, Facing Leviathan: Leadership, Influence, and Creating in a Cultural Storm):

  1. Avoid being a fame-vampire.
  2. Don’t add to the Hubbub.
  3. Real life Followers>Online followers.
  4. Platform never beats spiritual authority.
  5. Promote resources not yourself.
  6. Avoid humblebrags.
  7. Ask the dangerous question ‘why?’
  8. Take breaks.
  9. Be patient with God.
  10. Track your time.

You can read an explanation of each point here.

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5 thoughts on “10 Ways to Avoid Sinful Self-Promotion Online”

  1. Pete says:

    11. Don’t go online

  2. Ken says:

    12 – Don’t promote resources that you have written, published, or have your name on it somewhere.
    13 – Never say “my good friend” followed by the name of a famous personality.

  3. Martin says:

    14, Have others promote your books … ha1

  4. Alan Littlejohn says:

    Thanks Justin for this list to avoid this sinful behavior. I still think your comments at the ‘Band of bloggers’ on this topic really helped cut through the justifying behavior and biblically showed why it is sin. An you were very concise;)

  5. Jim Lee says:

    Helpful in an age where anyone who has a following of a thousand or more think they are a celebrity

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Justin Taylor, PhD

Justin Taylor is executive vice president of book publishing and book publisher for Crossway and blogs at Between Two Worlds. You can follow him on Twitter.

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